2011 LA lights (cigarettes) Streetball Finale: with Dennis Rodman

For the youth and young adults of Jakarta Indonesia Streetball is a popular pastime. This year Dennis Rodman Us basketball player joins other Streetballers at the grand Finale Sponsored by La Light cigarettes.

LA lights cigarettes sponsors streetball with Dennis Rodman
What LA Lights Street ball
Where Jakarta Indonesia (Plaza Barat Senayan)
When October 21-21, 2011
Who Dennis Rodman, Streetball: Easy J, Silk, Werm , Hot sauce
 Why Promote LA Light cigarettes and collect names for PT Djarum database
 facebook link La Lights  Streetball Face book link
Cigarette Company Website Link to PT Djarum official website
Twitter link  LA Lights Streetball Twitter link
Reference link for videos  youtube

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LA Lights Indiefest

La lights sponsors Spin Doctors at Indiefest 2011

Indonesian LA Lights IndieFest [La Lights is a kretek cigarette brand owned by PT. Djarum] is launching an interesting Groupon-style ticket buying campaign for its 2011 Festive Sound, a concert to be held on July 9, 2011 [in Jakarta, Indonesia].

The digital campaign is using a Groupon-like mechanism which will enable people to buy a ticket at a cheap 100,000 rupiah (equal to 11USD). Considering that international artists like Boyce Avenue (a YouTube sensation) and Spin Doctors will be performing.

Many great local artists will also be performing, including Barry Likumahua Projects, The Groove, Gugun and The blues Shelter, Superman is Dead, The Trees and The Wild, Pee Wee Gaskin, and Saint Loco, just to name a few.

You simply just need to enter your details and login using yourFacebook and Twitter account. You can buy up to ten tickets per transaction, making it easy to buy the tickets as a group. Once the transaction is completed, you will receive a voucher with a unique code that can be redeemed for ticket(s) on concert day.

The only thing that worries me, however, is the existence of a middle-man seller. He or she can leverage the loophole by purchasing the tickets in bulk and markup the price after the presale session ends. Group-buying makes it easy to buy the tickets at low and sell them at high. Nevertheless, this is a pretty good example on how brands can adopt astart-up mechanism to improve their business or at least, experience.

Reference link (Penn Olson The Asian Tech Catalog)-Joshua Kevin-June 21, 2011



stone temple pilots sponsored by PT Djarum

also see Scott Weiland Advertising Camel menthol cigs in SPIN mag last year

Bruno Mars Sponsored by LA LIGHTS

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La Menthol sponsors Andy Fletcher from depeche Mode

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DJARUM sponsored Indonesia’s own Badminton League is back

Def tones sponsored by PT Djarum

What: Def tones Concert
where: Tennis Indoor arena Indonesia
Who: sponsored by Djarum Super cigarettes, owned by PT Djarum
when: February 8, 2011
Why: collected names for marketing database, and give out free products


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