Camel Access Paraguay Facebook 2011
FACEBOOK TOBACCO MARKETING: Not just a fan page anymore
Previously Facebook Marketing for cigarette brands meant a page, group or event that was tobacco industry generated. But Ad agency are evolving and creating applications on Facebook. When a Facebook user is invited by an application or app; the app asks permission for your info (not your age,) and with a click of an allow button all your Facebook personal info and some friends’ information is received by Big Tobacco, which increases their marketing databases, and that is the tobacco industry primary agenda. — “TO FIND REPLACEMENT SMOKERS” ref link RJ Reynolds
I first saw this Facebook app advertising in Indonesia, during a Maroon 5 Contest. Indonesia is the second largest country that utilizes Facebook. The Brand was Surya Pro Mild sold by an Indonesian tobacco company GUDANG GARAM TBK PT, You can see the pictures of that promotion here.
Camel Access Paraguay is the second incident I have personally witness of a cigarette brand applications using this method to increase their costumer database.
This application links you with the Camel Paraguay Facebook page eventually, where a user can find info about the next big Camel Cigarette free sampling, Vip party and lots more.
The Camel Paraguay website asks if you are 18 but nothing verification is needed. The Camel Access Website offers pictures, event details and games to play, all revolving around the Camel cigarette Brand.
Company: Japan Tobacco International
Creator: Social Cherry
Country: Paraguay
Date: June 10, 2011
Corresponding facebook
Corresponding Website Page
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Camel Access Paraguay Facebook 2011
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Camel Access Paraguay Facebook 2011
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Camel Access Paraguay Facebook 2011
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Camel Access Paraguay Facebook 2011
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Camel Access Paraguay Facebook 2011
Pianissimo ViV Menthol featuring the ”Breath Sparkling Shot” capsule to be launched nationwide ( Japan) in early November, 2011
